Our Story
The co-founders came together with the belief that the UK needs a fairer, more transparent food system. What began as a conversation about ultra-processed foods and public health grew into a mission to create a platform that supports informed choice, community power, and system change.
Since then, our journey has included:
- commissioning a full technical discovery
- partnering with UK universities to build a proof-of-concept website and app
- collaborating with community food networks
- engaging public health experts, developers, and behaviour scientists
- preparing for a limited market pilot and community share offer
This is just the beginning, and we want people like you to help shape what comes next.