The Food Investors Society

A community united for a
wHealthier food future

About the Society

Building a Better Food Future.
One We All Own Together.

The Food Investors Society is a Community Benefit Society (CBS); a non-profit, community-owned organisation where every member gets an equal voice. And we built foodXchange, our digital platform, to give people the tools to navigate the modern food environment with clarity, confidence, and value.

Why a Co-operative?

Our food system is heavily shaped by commercial interests. We believe the alternative must be owned
by the people it serves. That's why we chose a co-operative legal structure.

Mission

To empower people and communities to make informed, affordable, and enjoyable food choices.

Vision

A future where:

We call this CommonwHealth. Shared wealth, created through good food.

Our Story

The co-founders came together with the belief that the UK needs a fairer, more transparent food system. What began as a conversation about ultra-processed foods and public health grew into a mission to create a platform that supports informed choice, community power, and system change.

Since then, our journey has included:

  • commissioning a full technical discovery
  • partnering with UK universities to build a proof-of-concept website and app
  • collaborating with community food networks
  • engaging public health experts, developers, and behaviour scientists
  • preparing for a limited market pilot and community share offer

This is just the beginning, and we want people like you to help shape what comes next.

Meet the Founders

Fiona Pitt
Executive Director

17yrs experience as a
Managing Director

Adventurous spirit, thinks
creatively and relishes
a challenge

Edwina McGuirk
Finance & Governance Director

15yrs experience as a
Company Secretary

Highly dependable with
integrity and a thorough
approach

Ruk Cooray
Technology Director

15yrs experience as a Digital
Advertising Operations Director

Optimistic, people-focused,
and committed to making
things work

Dani Waugh
Information Security Lead

7yrs experience as a Chief
Information Security Officer

Intensely curious with
incredible energy and
enthusiasm

Lorraine Hirst
Nutritionist (Health-Works CIC)

25yrs experience in Public Health

Passionate advocate for health equity and psychology-based nutrition

Like What We Are Doing? Join the Movement!

Join the Society Become a Supporter Become a Volunteer Donate

Stay Connected

Follow our journey as we build the UK's first community-owned digital food platform.